Mobile App Development
Mobile App Development Tailored to Your Success
For B2B enterprises and D2C brands seeking market advantage, we turn ambitious business strategies into high-retention mobile applications. As specialists in mobile app development in Kolkata, Scalenow delivers solutions that consistently bring users back to your platform. While others in the industry focus on standard development cycles, we engineer digital experiences that drive measurable user engagement across market segments. Whether you're an established B2C enterprise requiring mobile integration or a startup with disruptive potential, we build applications that combine technical excellence with superior user experience metrics. Our mobile development process involves creating installable software bundles (code, binaries, assets, etc), implementing backend services such as data access with an API, and testing the application on target devices. We measure our impact through user retention rates, engagement analytics, and your business growth trajectory—from increased market share to revenue optimisation.
Dominant Mobile OS For Smart Solutions
Two mostly dominant platforms control the mobile market. The first is Apple Inc.'s iOS, while the second is Google's Android. Both operating systems have
advantages and drawbacks. Being a top-end mobile app development firm, we create mobile applications as per customer needs using Apple or Android
SDKs. Our app developers make sure the end result satisfies Apple iOS Store and Google Play Store exact criteria.
Major Mobile App Development Approaches
Native Mobile Application
Native mobile applications are built using the programming languages and frameworks provided by the platform, like iOS or Android. They run directly on the device's operating system, ensuring smooth performance and full access to system features.
Cross-platform Native Mobile Application
Cross-platform native mobile apps are created using different programming languages and frameworks but are compiled into native apps that run directly on the device's operating system.
Hybrid Mobile Application
Hybrid mobile applications are developed using standard web technologies like JavaScript, CSS, and HTML5 and packaged as app installation files. Unlike native apps, hybrid apps run inside a "web container," which includes a browser runtime and connects to native device features through tools like Apache Cordova.
Progressive Web Application
Progressive Web Apps (PWAs) take a new approach to mobile app development. They don't need app store downloads or installs. These online apps aim to give users an experience similar to native programs. They use browser tools like offline capability, background processes, and home screen shortcuts to achieve this.
Native app development requires specialised skills, with fewer developers proficient in platform-specific languages and tools like C and Java, making skilled
developers hard to hire and retain.Many times, businesses rely on third parties to build apps, using HTML5, CSS, and JavaScript wrapped in containers. Hybrid
apps replicate native capabilities.They allow significant code reuse from web apps and benefit from improved browser performance, making them
a fast option for web developers.
PWAs, built with JavaScript, HTML5, and CSS, run through a browser and deliver an app-like experience without downloads.Cross-platform frameworks like
React Native and NativeScript use native components, while others, such as Flutter and Xamarin, compile code into native code for better performance.
The Mobile Application Development Lifecycle
Frontend vs. Backend
In the early smartphone era, mobile applications were static, functioning like digital advertisements for brands or services. As network capabilities improved, applications evolved to connect with external data sources, enabling dynamic updates to UI and content through networked queries. Modern mobile Frontend apps rely on backend services for real-time data, such as product details for e-commerce, flight schedules for travel apps, or game data like levels, scores, and avatars. This integration of Frontend and backend systems has made applications dynamic, leveraging APIs and network infrastructure to deliver personalised, real-time user experiences.
How Frontend 'Talks' to the Backend?
The mobile frontend retrieves data from the backend through service calls, often via APIs. These APIs may be managed by the app developer or a third party, with access granted through commercial agreements. For example, a developer might fetch social media or advertising content by accessing third-party APIs. This typically requires signing a contract to obtain credentials and API keys, which define usage terms, costs, call frequency limits, and data quotas. Such arrangements govern how developers interact with APIs, ensuring proper usage and compliance with agreed-upon terms.
Why Developers Use a Cloud-backend?
Mobile developers often oversee backend services. By using backend-as-a-service (BaaS) providers—which handle functions like scalability, security, and dependability—they may simplify development. These cloud services free developers to focus on app features and functionality without managing the complexities of backend systems, enabling faster development and more efficient resource use.
The Mobile Application Frontend
The mobile Frontend stands for the interactive and graphic layer of the application consumers interact with. It shows up as an icon on
he home screen or within the app catalogue. As with Progressive Web Apps (PWAs), applications may be accessible via the browser,
side-loaded straight onto the device, or installed via platform-specific app stores.
What Does a Frontend Development Workflow Entail?
When developers refer to themselves as mobile application programmers, they typically mean they specialise in the frontend portion of
the app, using specific languages and technologies to create it. The team size for Frontend development varies widely, from a single
developer handling all aspects of the app to large teams with specialised roles.
For instance, creative designers may focus on visual elements like icons, backgrounds, and themes, while UX/UI designers optimise layout
and user interaction. Game development teams might include motion graphics specialists and engineers who build physics engines for
realistic component movements, such as cars in racing games.
How Do Mobile Apps Connect to the Backend?
A key aspect of app development is implementing app logic to make network calls, retrieve data from backend services, and
update these systems with new app-generated information. These services are accessed through APIs, such as REST or
GraphQL, using various methods. Some APIs are directly available through the platform, while others require integration via a
software development kit (SDK). After adding the SDK to the app through the development environment, the app can utilize
the APIs provided by the SDK for seamless functionality.
How Can You Access and Use Backend Data?
A common backend service for a mobile Frontend is a database containing app data. To access it directly, a developer must know the
database’s network location, access protocol, authentication credentials, and commands for retrieving or updating data.
Alternatively, developers can use specialised APIs to interact with the database, requiring only method parameters for operations.
These APIs may be created by the developer or provided by the backend owner.
REST APIs are widely used to access cloud-based data sources, like cloud databases. GraphQL APIs offer another option, providing a
single API endpoint for querying and a schema for building and extending app data models. This simplifies working with backend data,
enabling developers to retrieve only the needed data efficiently and adapt models as app requirements evolve. Both approaches
enhance flexibility and streamline interactions between the mobile Frontend and backend systems.
The Mobile Application Backend
Regardless of the Frontend platform or development process, reliable backend services are necessary to provide high-quality mobile
apps that engage and keep customers.
Developers must make important architectural choices on whether to handle their infrastructure or depend on outside suppliers, as well
as whether to create backend services in-house or use third-party solutions. To maximise productivity and efficiency, developers
should build custom services only if they are unique to the app's domain or represent proprietary intellectual property. Even for these
custom services, leveraging cloud-based platforms for backend infrastructure is typically the best approach, ensuring scalability,
reliability, and streamlined maintenance.
Key Mobile Application Services
Mobile developers can leverage hundreds of cloud and third-party services to accelerate app development. However, mastering all
these services is impractical. Instead, developers should opt for a development environment that simplifies integrating and using
essential capabilities while maintaining flexibility to utilise specific individual services as needed. This approach ensures faster
development, streamlined workflows, and the freedom to incorporate specialised services into their applications effectively.
Essential Features for Your Mobile Application
Essential
User Sign-up/Sign-in and Management
Social login (Facebook sign-in, Twitter sign-in, etc.)
Analytics and User Engagement
Push Notifications
Real Device Testing
Data Services
Cloud Storage
Real-time and Offline Data
Application Logic/Cloud Functions
Machine Learning
Machine Learning
Conversational Bots
Image and Video Recognition
Speech Recognition
Comprehensive Services for Every
Stage of Development
Our comprehensive testing process ensures application reliability through systematic validation protocols:
Mobile App Development
From inspiration to implementation, end-to-end app development produces high-performance, user-centric solutions idealized for both use and aesthetics.
Application Testing and Maintenance
Comprehensive testing and continuous maintenance guarantee perfect performance, bug-free operation, and faultless user experience on all platforms.
API Integration Services
Expert integration of third-party APIs, ensuring smooth interoperability and enhanced functionality by connecting your app with external services.
Flutter App Maintenance
Ongoing optimization and support for Flutter apps ensuring cross-platform compatibility, performance improvements, and stability across Android and iOS.
iOS App Maintenance
Continuous updates, bug fixes, and performance optimization for iOS apps, ensuring compatibility with the latest iOS versions and enhanced device performance.
Android Development for Startups
Scalable Android app development tailored for startups, focusing on building cost-effective, high-performance apps that grow alongside your business.
Transform Business
with Scalable Mobile
App Development
Boosted Brand Visibility
Develop scalable mobile apps that integrate advanced features, ensuring your brand gains widespread visibility and transforms casual users into loyal customers.
Enhanced Customer Engagement
Use modern technologies, including push notifications, in-app analytics, and artificial intelligence-driven personalizing, to provide engaging user experiences that inspire loyalty and retention.
Operational Efficiency
Automate difficult processes and connect with backend systems to simplify operations, raise output, and free your staff to concentrate on main company expansion.
Technological Edge
Deliver innovative apps utilizing frameworks like React Native and Swift, empowering businesses to lead in their industry by staying ahead of market trends.
Why Choose Scalenowtech for Mobile
App Development?
Our comprehensive testing process ensures application reliability through systematic validation protocols:
Business Requirements
End-to-end application maintenance for iOS, Android, and web platforms to safeguard your digital investment.
Bug Resolution and Security Enhancements
Timely resolution of bugs, implementation of critical security patches, and performance enhancements tailored to each platform’s unique requirements.
OS Compatibility and Stability
Management of operating system updates to ensure app compatibility and stability across all devices and platforms.
API Integrations and Feature Enhancements
Smooth handling of API integrations and implementation of new features to enhance functionality and user experience.
App Store Optimization
Optimization of app store listings to improve visibility, user engagement, and downloads.
Cross-Platform Compatibility and User Experience
Resolution of compatibility issues specific to iOS, Android, and web applications, ensuring a seamless user experience.
Performance Monitoring and Improvements
Utilization of advanced analytics to monitor user behavior and identify performance bottlenecks, enabling proactive performance improvements.
Ongoing Support and Custom Maintenance Plans
Customized maintenance plans beyond the initial support period to ensure ongoing application reliability, aligned with evolving user needs and technological advancements.
Comprehensive Mobile App Maintenance & Support
In order to succeed in the current digital world, your company requires a mobile application that is unique and offers genuine benefits. ScalenowTech is the reliable partner of companies in many different sectors for the following reasons
Custom Mobile App Development
Tailored app development, creating custom solutions that align with your business requirements and differentiate you from competitors, ensuring a unique and scalable product.
Cross-Platform Compatibility
Build apps with React Native or Flutter, ensuring seamless performance and UI consistency across both iOS and Android platforms with no compromises on quality.
User-Centric Design
Focus on intuitive UX/UI design to ensure smooth navigation and high engagement, utilizing user behavior analysis to enhance usability and accessibility.
Performance Optimization
Implement advanced optimization techniques to enhance app speed, scalability, and reliability, ensuring quick load times and the ability to scale from low to high traffic volumes without performance degradation.
Expert React Native Development
Leverage the expertise of our React Native developers to create high-performance apps that provide near-native experiences with significant development efficiency.
Android App Consulting Services
Comprehensive consulting for Android app development, guiding you through best practices, architecture decisions, and market-ready solutions while avoiding common pitfalls and minimizing risks.
Expert Mobile App Solutions Across Every Industry We Serve
We leverage cutting-edge technologies to cater to various industries:
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