Performance Marketing

Achieve Growth with Data-Driven Performance Marketing Solutions

Want measurable leads and sales objectives? Performance marketing can bring more customers to your website and increase lead conversion rates. We offer the best online marketing services Kolkata that include YouTube and Facebook advertisements as well as Google Ads. We have a team of dedicated performance marketing experts who offer effective performance marketing solutions across various industries.

Major Types Of Performance Marketing

Upscale your brand performance and efficacy by partnering with Scaletechnow, a reliable performance-based marketing agency in Kolkata. Our experts create tailored performance marketing solutions from WhatsApp marketing, and Google ads management services to result-driven PPC methods that not only enhance your brand's credibility and ROI but also build a meaningful connection with your target audience. With data-driven and out-of-the-box creative campaigns, our expert team can make your brand worthy of the buzz in the digital space. Unleash the true power of performance marketing with our following services -

Google Advertising

Google Ads works faster, enhances brand awareness and outperforms your competitors.

Facebook Advertising

Micro-target your target audience and benefit from the highest retail ROAS. And you always have the option to start at a low cost.

WhatsApp Marketing

WhatsApp marketing based on your client contact information database offers global reach, improves customer experience, and personalized communication, shortens sales cycles and more.

LinkedIn Advertising

Leverage LinkedIn ads for higher conversion rates, quality leads, low barrier entry and boost your success rates. LinkedIn premium audience and upscale B2B businesses can mostly benefit from this.

YouTube Advertising

Tailored YouTube ads have the potential to increase brand awareness, boost sales, enhance interaction with the target audience, etc.

Instagram Advertising

Cutting-edge Instagram advertisement for highly targeted and visually appealing ads that reach a massive audience from young age groups. It especially helps in upscaling B2C businesses.

So How Does Performance Marketing Platforms Work?

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CPC or Cost-Per-Click

CPC or Cost-Per-Click is a popular pricing model that performance marketing platforms like Google ads or Facebook ads use. In this, advertisers only pay based on the number of times their ad gets clicked.

CPM or Cost Per Impression

Another popular pricing model used by certain performance marketing platforms is CPM or Cost Per Impression. In CPM, advertisers pay per 1000 or 10000 the ad is shown irrespective of whether it gets clicked or not.

CPL or Cost Per Leads

CPL or Cost Per Lead is also a common pricing model used by performance marketing platforms. With cost per lead the advertiser pays per each lead they generate irrespective of whether it converts into a sale or not.

CPS or Cost Per Sale

Cost per sale is also a common pricing model used by performance marketing platforms. CPS advertiser pays on each sale that results from the ad click.

CPA or Cost Per Acquisition

Lastly, in Cost Per Acquisition, the advertiser pays per each new customer they have acquired with the help of the performance marketing platform.

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Metrics to Measure
Your Performance Marketing Success

Performance marketing platforms use a wide range of metrics to measure the success rate of their campaigns.
Here are some key metrics used to measure your performance and marketing success:

CTR or Click-through rate

Click-through rate is a performance marketing success metric that measures the percentage of people who clicked on the ad link and took your desired action.

Conversion Rate

Conversion Rate is also an important metric performance marketing platforms use. This measures the percentage of people who took the desired action after clicking on the link.

CPC measurement

CPC or cost per conversion metric measures how much it costs to get a person to take the desired action such as making a purchase.

CPA measurement

Cost per acquisition or CPA metric measures the cost of acquiring a new customer through your marketing efforts. It is usually done by dividing the total marketing cost by the number of newly acquired customers.

ROI measurement

ROI or return on investment is a measurement metric that measures how much money one can make from their performance marketing efforts.

CLV measurement

CVL or customer lifetime value is also a major metric performance marketing platforms use. It measures whether the marketing efforts are resulting in meaningful, profitable, long-term valuable customers.

Top Strategies For Performance Marketing With Examples:

Our unbeatable performance marketing strategies can drive your business growth and attract more clients. Here are key performance
marketing strategies used by our digital marketing experts:

Defining objectives and identifying the target audience

We ensure enhanced conversion rate and scalability with our dedicated and personalized SEO services.

Setting realistic goals

Based on your target audience and resources, we set realistic goals for your performance marketing campaigns that can be achieved efficiently.

Developing an engaging offer

Your performance marketing campaign should engage your target audience. Our marketing efforts include creating strong and engaging offers for your business.

Promoting the offer efficiently

Our experts help you promote your offer across various social media channels like Google, Facebook etc.

Monitoring performance

We don’t stop at creating performance marketing ads for your business. We continuously monitor the performance of your offers and optimize them accordingly.

Explore Our Achievements

How to Do WhatsApp
Marketing?

With billions of active customers which is multiplying every day, it becomes quite natural for businesses to leverage WhatsApp as a new channel to connect with their clients. We, at Scalenowtech tailor result-oriented WhatsApp marketing services as a part of performance marketing. WhatsApp marketing works by simplifying the sales cycle and creating a straight effective and long-lasting communication thread between businesses and their audiences.

How to Use WhatsApp Business for Marketing?

There are a number of ways you can use WhatsApp business for marketing purposes. Here are some common ways you can
leverage WhatsApp business for marketing

Onboarding

Onboarding is an important part of WhatsApp's marketing strategy. This is the first step of the customer journey which primarily involves sending marketing messages to help them familiarize themselves with the service offered.

Recommendations

All aspects of a customer journey are vital. However, if you want to gain more customers through this marketing channel personalized recommendations are a must.

First purchase

First purchase of your service is equally important for both your customer and your business.

Subscription

Subscription and adoption both are essential WhatsApp marketing aspects especially works for OTT and D2C businesses.

Repeat Purchase

Leveraging WhatsApp business marketing to allure your target audience to repeat the purchase they loved is a great way to generate more leads and customer retention.

Reactivation

Reconnect with your older customers by using WhatsApp business reactivation strategies.

Maintenance & Support

We at Scalenowtech focus on customer-centric performance marketing service providing. We are one of the most trusted performance marketing agencies in Kolkata. Apart from our tailored performance marketing solutions we also bring you intensive support and maintenance facilities to upscale your existing paid marketing strategies.

During Your Consultation, We Will:

• Analyse your specific business requirements

• Provide a detailed project roadmap

• Present competitive pricing options

• Share relevant case studies and success stories

Step into Success

Tailored Performance Marketing Solutions for Every Industry

We leverage cutting-edge technologies to cater to various industries:

E-commerce:

Creating flawless shopping experiences for D2C brand shops, B2C retail platforms, and B2B wholesale markets. From customised suggestions to inventory control, we guarantee seamless transactions and improved user involvement in every medium.

Healthcare:

Delivering safe solutions from D2C telehealth systems to B2C patient care applications and B2B medical supply chains. While allowing effective healthcare delivery and patient monitoring, our HIPAA-compliant technologies safeguard private information.

Finance:

Allowing all flow to be seamless D2C personal financial management, B2C retail banking, and B2B institutional banking. We blend real-time data, automated compliance tools, and secure payment gateways for entire financial solutions.

Education:

Developing interesting technologies for D2C self-learning platforms, B2C educational providers, and B2B companies. To improve learning results, our solutions consist of interactive material delivery, progress monitoring, and tailored learning routes.

Gaming:

Creating immersive experiences for D2C independent developers, B2C distribution platforms, and B2B game publishers. To provide captivating gaming and flawless multiplayer experiences, we mix amazing visuals with strong backend infrastructure.

Hybrid Solutions:

Multi-platform applications that effortlessly combine D2C, B2C, and B2B channels Reducing development costs and maintenance overhead, our hybrid design guarantees consistent performance across devices.

Health and Beauty Industry:

Creating integrated solutions for D2C wellness companies, B2C beauty stores, and B2B cosmetic suppliers. Our systems include customised beauty advice driven by artificial intelligence, product inventory control, and appointment scheduling.

Retail Industry:

Providing D2C specialist shops, B2C retail chains, and B2B wholesale partners omnichannel experiences. Our solutions deftly combine consumer loyalty programs, POS systems, and inventory control.

Jewellery/Luxury Goods Industry:

Creating special platforms for D2C designer companies, B2C luxury stores, and B2B precious metal suppliers. We combine authorised certification monitoring, 3D product visualisation, and safe payment mechanisms.

Spiritual Products Industry:

Creating thoughtful applications for D2C meditation, B2C wellness facilities, and B2B spiritual goods makers. Features like subscription management, virtual event hosting, and community involvement are combined on our systems.

Fashion and Textile Industry:

Providing complete solutions for D2C apparel companies, B2C fashion stores, and B2B fabric providers. We use virtual try-ons, inventory monitoring, and trend predicting instruments.

Startup/Entrepreneurship:

Supporting D2C innovators, B2B service providers, and B2C markets by means of scalable solutions. Performance statistics, automated marketing tools, and CRM connectivity abound on our platforms.

Logistics Companies:

Simplifying D2C shipping systems, B2C delivery companies, and B2B goods service operations. We combine automatic dispassing technologies, route optimisation, and real-time tracking.

Sports Management Industry:

Building dynamic platforms for D2C athlete brands, B2C sports facilities, and B2B event planners. Contract management, performance monitoring, and fan interaction features abound in our solutions.

Food and Hospitality Industry:

Creating all-encompassing solutions for D2C food delivery, B2C restaurants, and B2B food providers. We combine technologies for client feedback, inventory control, and reservation making.

Travel and Tourism Industry:

Designing travel options for B2C travel agents, D2C booking platforms and B2B tour operators, our products include real-time availability. Dynamic pricing and travel planning

Media and Entertainment:

Developing new technology for B2C entertainment sites, D2C streaming services, and B2B content creators.We combine user statistics, content management, and subscription processing.

Lifestyle:

Developing solutions for D2C specialised brands, B2C retail outlets, and B2B lifestyle providers. Using sophisticated inventory systems and tailored suggestions, our platforms combine home décor, lifestyle coaching, personal growth, luxury experiences, hobbies, etc.